THE IMPORTANCE OF A GREAT COVER LETTER!
March 27th, 2007
A cover letter is an introduction of you to a total stranger! This total stranger however, may be your next employer. Your letter must be compelling, personable and brief. It needs to specifically relate to the position for which you are inquiring. This is your first opportunity to make a good impression, and it could be your last. The content of your cover letter should be as follows:
Addressed to: When possible, your letter should be addressed directly to the person making the hiring decision. If you are unable to obtain that person’s name, address it to a high-level executive in your area of interest. If you are answering a blind ad you should address it to a Human Resource Professional. You should avoid using “To Whom This May Concern.”
Make sure that all names and positions are accurate and properly spelled. Place a phone call to the personnel department and verify all names, titles and departments.
Salutations: Always address the recipient by name: “Dear Mr. Jones,” not “Dear Sir/Madam, or Gentlemen.”
First Paragraph: In this paragraph, try to say something that will catch the reader’s attention. Next, state your reason for your letter and the specific position you are applying for. Indicate briefly how you heard about the position.
Second Paragraph: Indicate why you are interested in the position, the company and its products or services—above all, what you can do for that employer! If you are a recent graduate, explain how your academic background makes you a qualified candidate for the position. Point out specific achievements or unique qualifications that differentiate you from others applying for the opportunity. Try not to repeat the same information they will read on your resume.
Third Paragraph: Refer the reader to the enclosed resume which summarizes your qualifications, training, experience and most importantly, your ACCOMPLISHMENTS!
Final Paragraph: Indicate your desire for an interview and your flexibility on time and place. Repeat your contact information. Finally, close your letter with a statement or question which will encourage a response. One example would be stating that you will call on a certain date to set up your interview. If you take this approach, make sure you follow up on that exact date.
Closing: Keep it simple and professional and most important, don’t forget to personally sign each letter you send!
Nancy J. Phillips, CPC